Privacy Policy
Last updated: 7 March 2026
1. Who We Are
Half Halt AI ("we", "us", "our") operates the Half Halt AI mobile application and website at halfhalt.ai. We are based on the Isle of Man. For any privacy queries, contact us at hello@halfhalt.ai.
2. What Data We Collect
We collect the following information when you use our Service:
- Account information: Email address and display name (via Firebase Authentication)
- Video uploads: Riding videos you upload for analysis
- Analysis data: Scores, coaching reports, and usage history generated by the Service
- Payment information: Processed by Paddle — we do not store card details
- Usage data: Basic app usage analytics to improve the Service
3. How We Use Your Data
We use your data to:
- Provide the Service — analyse your videos and generate scores and coaching feedback
- Manage your account, credits, and subscriptions
- Improve the Service and fix issues
- Communicate with you about your account or the Service
We do not sell your personal data to third parties.
4. How We Process Your Videos
- Videos are uploaded to secure cloud storage (Amazon Web Services, EU region)
- Videos are analysed using AI services (AWS Rekognition and Anthropic Claude)
- Videos are automatically deleted after 90 days
- We do not use your videos to train AI models
- We do not share your videos with other users or third parties
5. Third-Party Services
We use the following third-party services to operate:
6. Data Storage & Security
Your data is stored on servers in the EU (AWS eu-west-2, London). We use industry-standard security measures including encryption in transit (TLS), authenticated API access, and scoped access controls.
7. Data Retention
- Account data: Retained while your account is active, deleted on request
- Videos: Automatically deleted after 90 days
- Analysis results: Retained while your account is active
- Payment records: Retained as required by law (typically 6 years)
8. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data and account
- Export your analysis history
- Withdraw consent for processing
To exercise any of these rights, contact us at hello@halfhalt.ai.
9. Children's Privacy
The Service is not intended for children under 16. Users aged 16-17 must have parental or guardian consent. We do not knowingly collect data from children under 16.
10. Cookies
Our website uses essential cookies only (authentication and session management). We do not use tracking or advertising cookies.
11. Changes to This Policy
We may update this policy from time to time. We will notify you of significant changes via email or in-app notification.
12. Contact
For any privacy questions or requests, contact us at hello@halfhalt.ai.